I desire to deliver the philosophy of contemporary art in interesting way for the public. Therefore, I decided a booth concept of a Seoul Illustration Fair as an art auction which is generally regarded as difficult for public.
I was inspired by the Sotheby's auction house, so I wore white shirts and gloves, black ties and apron just like a staff in the Sotheby’s who analyze and transport arts. Also, I sell champagne, the representative drink of art auctions and art fairs.
The main art theme I focused on was Jade Black Space Series. Instead of simply showing pictures, I provided interactive experiences like live painting in the booth, photo zone, and drawing an alien for each of the viewers.